This new incentive program was implemented as a successor to TIM Nation, with the main goal of transforming TIM DNA into a relationship platform. For this, a comprehensive portal was developed, encompassing reward campaigns, an e-learning center and the TIM DNA app. The company's communication was customized based on individual levels and achievements, creating a more engaging experience for employees and partners. Once sporadic and scattered, TIM's rewards campaigns now have a centralized, enduring platform focused on encouraging and facilitating communication through integrated e-learning for all stakeholders.
